Technology & Lasers

Technology is essential in media these days, but one should never let the tech take over the message. Tech is there to support and enable, as a powerful tool to aid creativity. Though we prefer to focus more on the content and business development perspectives of our professional relationships, sometimes you just have to build something yourself.

Regarding lasers, for Bill's 2012 laser display career reboot (not for his own company this time, but for Lightwave International), he was quasi-full-time there designing, producing and performing laser shows, developing show proposals, and was the intermediary between Lightwave and the FDA's Center for Devices and Radiological Heath. 

Though opting to not live on the road too much, he personally produced & performed shows for valuable customers such as Pretty Lights at Red Rocks, the Pittsburgh Penguins, and often for customers in his home state of Michigan, including The Detroit Pistons, Detroit's DLECTRICITY, Oakland University, LightSource, and Bluewater Technology.

Bennett-Ross, Inc. (via Bill Bennett) has designed, constructed and integrated many different electronic control, display and related systems over the years. Some include:

  • Remote temperature and data monitoring systems for Web display
  • Stereo 8' high red & green, calibrated VU meters
  • Full-color dual-head laser display projection & image gen systems (5 watts +)
  • SCR-controlled lighting sequencer & controller
  • RF-controlled robotic pan / tilt laser bounce mirrors
  • From a technology integration standpoint, Bennett-Ross, Inc. has previously designed and installed a variety of telecom, data, video, RF and security systems for commercial and residential clients and has served as consultant to high-end residential media systems designs. 

    As an executive at QVC, Inc., Bill further directed the design, integration and content development for ~ $3 Million facilities projects for experiential branding, productivity and themed tours including Automated audio / video / lighting and exhibits, international videoconferencing, and national remote media management architecture

    Bill also has experience in programming in HTML, JavaScript, C+, BASIC, Pascal, ROBOTC and LabVIEW

    Below are a couple examples of Bill's works...

    Up on a lift at Cedar Point, aligning a laser projector:

    Full-color laser projector optical table designed & built by Bill:

    Control surfaces and control boards designed & built by Bill:

    Laser Display (BRI studio shot):